5 Marketing Strategies that You Can Specify in Your Papers

 Marketing trends and strategies keep on changing. A number of factors are at play here, which makes it difficult for the students. But, the more you study marketing dissertation examples, the more you get an insight into the nuances of writing a marketing dissertation. You get to understand the format, strategies prevalent now and the factors.

If you are currently working on a dissertation, here are some marketing strategies you can talk about.

1.      Go Through Online and Offline Information

You should read various resources (hard copy and soft copy), to get an idea of the market requirements, trends and consumers’ perspectives. You must go through newspapers, magazines, YouTube videos to gain as much information as you can. The more data you have at your disposal, it will be easier for you to come up with strategies in your assignments.

2.       Publish Content on Websites and Social Media

If you draw the attention of the people and retain consumers, you have to be active on your website and social media accounts. If you are using Facebook, you have to post 3 times per week. Similarly, if you are relying on Instagram, you have to post at least once a day. The social media algorithm and Google’s algorithm keep on changing. Thus, you have to keep on experimenting.

3.      Search Engine Marketing

If you look at marketing dissertation examples, you will see that 99% of the papers will talk about search engine marketing. You should focus on keyword research, quality backlinks, structured data, meta tags, URL structure. Furthermore, you should study about crawling, indexing; grey, white and black hat SEO; page layout, website speed, PPC and much more.

4.      Email Marketing

This type of marketing is effective for lead scoring and also retaining old customers. Email marketers employ message personalization and send five emails per week to the customers. If you wish to enrich your knowledge, you can pursue online courses. These include Complete Mailchimp Email Marketing Course (Udemy), Email Marketing Essentials: Designing Effective Emails (Skillshare), etc.

5.      Loyalty Rewards

Loyalty rewards are an excellent way to retain customers in this competitive world. Companies can incentivize a variety of behaviors with this tactic. While writing about it, you can check out various examples, like the loyalty rewards offered by Amazon, DSW, Starbucks, etc. You can shed light on discounts, allotment of points and ease of purchase, etc.

You can also highlight customer redressal systems, competitor analysis, native advertising and infusion of emotions in the promotion. The only way you get to learn is to read a lot of marketing dissertation examples,

Comments

  1. Assignment Studio5 May 2021 at 03:21

    There are different needs of different customers, and it becomes important for the company to divide the market accordingly. Assignment studio will provide you best solution for your assignment on market segmentation with our experts .

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  2. Dissertation Help Zone6 July 2021 at 23:22

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