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If you are pursuing an MBA, you must be familiar with the concept of establishing strategic brand alliances . Strategic alliances give a business a competitive advantage over other firms in the niche. How? A company can form a strategic partnership with another organisation based on short and long-term objectives. Joint ventures, franchises, cross-licensing and marketing come under brand alliances. Now, what benefits does a firm get to enjoy when it enters a strategic brand alliance? Read on to know how the formal partnership can help a company realise its potential. Mention these benefits in your assignment on the same topic to reflect your in-depth understanding of joint ventures, franchises and more. 1.       Access to new target markets When a company becomes a part of strategic brand alliances, it gets to explore a broader target market. Most importantly, the brand does not have to start afresh. It can use the resources and expertise of the company in the already captured

Life only gets better when you take the initiative to change. The moment you start working on yourself, everything follows. Your university life is not only to worry about help with java assignment deadlines, marketing reports, or dissertation ideas. It’s also about improving yourself to make your future more meaningful. When the talks of self-improvement come into the picture, we don't mean a complete makeover. It’s only about a few effective self-development practices to get your mind off the regular academic woes like preparing case study reports or brainstorming marketing dissertation ideas . With that in mind, below, we have enlisted a few easy self-improvement practices to help you become the best version of yourself.   1.       Start now: If you have decided to work on your personal development, you need to act on it from day one. Yes, it will take some time and effort to reach your ultimate goal. But only if you start today, you can push yourself harder tomorrow